Cookie Policy

Last Updated: June 24, 2026

1. Introduction

Welcome to chuysmexfood.rest, the official website of Chuys, a food business proudly operating in the United States. We are committed to being transparent about the technologies we use on our website. This Cookie Policy explains what cookies are, how we use them, the types of cookies we deploy, and your rights and choices regarding cookie usage.

Please read this policy carefully. If you have any questions, you may contact us at any time using the details provided at the end of this document. This Cookie Policy should be read in conjunction with our Privacy Policy and Terms of Service, which are also available on our website.

2. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make their websites work more efficiently, to provide a better user experience, and to report information to the website owner about how visitors interact with the site.

Cookies are created by the web server and sent to your browser, where they are stored. Each time you revisit the same website, your browser sends the cookie back to the server, allowing the website to recognize you and remember your preferences or actions over time.

Cookies do not typically contain any personally identifiable information on their own, but personal information that we store about you may be linked to the information stored in and obtained from cookies. There are two main types of cookies based on duration:

  • Session Cookies: These are temporary cookies that exist only during your browsing session. They are deleted automatically when you close your browser.
  • Persistent Cookies: These remain on your device for a set period of time (as defined in the cookie) or until you manually delete them. They are reactivated each time you visit the website that created them.

Cookies can also be categorized based on their origin:

  • First-Party Cookies: Cookies that are set directly by the website you are visiting (chuysmexfood.rest).
  • Third-Party Cookies: Cookies that are set by a domain other than the one you are visiting, typically placed by third-party service providers such as analytics or advertising platforms.

3. How We Use Cookies

At Chuys, we use cookies for a variety of purposes to enhance your experience on chuysmexfood.rest. Specifically, we use cookies to:

  • Ensure the website functions properly and securely.
  • Remember your preferences and settings so you do not have to re-enter them on each visit.
  • Understand how visitors use our website so we can improve performance and content.
  • Deliver relevant advertising and promotions related to our food offerings.
  • Measure the effectiveness of our marketing campaigns.
  • Prevent fraudulent activity and enhance the security of our platform.
  • Comply with legal obligations under applicable United States federal and state laws, including the Federal Trade Commission (FTC) Act and, where applicable, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

4. Types of Cookies We Use

4.1 Essential Cookies

These cookies are strictly necessary for the operation of our website. Without them, core features of the site — such as navigation, security, and access to certain areas — would not function correctly. These cookies do not collect personal information for marketing purposes and cannot be disabled without affecting your use of the site.

4.2 Functional Cookies

Functional cookies allow our website to remember choices you make — such as your language preferences, region, or previously selected menu options — and provide enhanced, personalized features. These cookies may be set by us or by third-party providers whose services we have added to our website pages. If you disable these cookies, some or all of these services may not function properly.

4.3 Analytics and Performance Cookies

We use analytics cookies to collect information about how visitors interact with chuysmexfood.rest. This data helps us understand which pages are most and least popular, how users navigate through the site, and where technical errors occur. All information collected is aggregated and therefore anonymous — it does not directly identify you as an individual. We primarily use Google Analytics for this purpose.

4.4 Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They are usually placed by advertising networks such as Google Ads with our permission. These cookies remember that you have visited a website and this information may be shared with other organizations such as advertisers.

5. Cookies We Use — Detailed Table

The following table provides specific details about the cookies used on chuysmexfood.rest, including their name, purpose, type, and duration:

Cookie Name Provider Purpose Type Duration
_ga Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Used to distinguish users. Analytics (Third-Party) 2 Years
_gid Google Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Stores and updates a unique value for each page visited. Analytics (Third-Party) 24 Hours
_gat Google Analytics Used by Google Analytics to throttle request rate, limiting the collection of data on high-traffic sites. Analytics (Third-Party) 1 Minute
_gcl_au Google Ads Used by Google AdSense for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads. Advertising (Third-Party) 3 Months
_fbp Facebook (Meta) Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Advertising (Third-Party) 3 Months
cookieconsent_status chuysmexfood.rest Stores the user's cookie consent preferences so the cookie banner is not displayed on every visit. Essential (First-Party) 1 Year
session_id chuysmexfood.rest Maintains your session state across page requests. Essential for secure navigation and interaction with the site. Essential (First-Party) Session
user_pref chuysmexfood.rest Stores your preferences such as selected language, region, or customized display settings to improve your experience on return visits. Functional (First-Party) 6 Months
cart_token chuysmexfood.rest Keeps track of items added to your cart or order during a browsing session for our food ordering features. Functional (First-Party) Session
_csrf_token chuysmexfood.rest Helps prevent cross-site request forgery (CSRF) attacks by verifying that requests originate from our website. Essential (First-Party) Session

6. Third-Party Cookies and Services

We partner with several third-party service providers who may set cookies on your device through our website. These third parties operate under their own privacy and cookie policies, which we encourage you to review. The primary third-party cookie providers we work with include:

6.1 Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC, to understand how users interact with chuysmexfood.rest. Google Analytics collects information such as your IP address, browser type, operating system, pages visited, and time spent on the site. This data is processed in an anonymized and aggregated form.

For more information on how Google uses this data, please visit: https://policies.google.com/privacy

6.2 Google Ads

Google Ads cookies allow us to track conversions and measure the performance of our paid advertising campaigns. These cookies help us understand which ads lead users to our website and whether those visits result in desired actions, such as placing a food order.

6.3 Facebook (Meta) Pixel

We may use the Facebook Pixel, a tool provided by Meta Platforms, Inc., to track visitor activity on our site and deliver targeted advertising on Facebook and Instagram. This tool uses cookies to link your activity on our website with your Facebook profile.

For more information, visit: https://www.facebook.com/privacy/policy/

7. How to Manage and Disable Cookies

You have the right and ability to control how cookies are used on your device. There are several ways you can manage your cookie preferences:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically configure your browser to:

  • Block all cookies.
  • Accept all cookies (default setting).
  • Delete cookies when you close your browser.
  • Receive a notification before a cookie is placed.
  • Block third-party cookies specifically.

Below are links to cookie management instructions for the most commonly used browsers:

7.2 Opt-Out Tools Provided by Third Parties

You can opt out of specific third-party tracking and advertising cookies using the following tools:

7.3 Our Cookie Consent Tool

When you first visit chuysmexfood.rest, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You can revisit your cookie preferences at any time by clicking the "Cookie Settings" link available in the footer of our website.

8. Impact of Disabling Cookies

While you have the right to disable or restrict cookies, please be aware that doing so may affect the functionality and your overall experience on chuysmexfood.rest. Specifically:

Cookie Type Disabled Potential Impact
Essential Cookies The website may not function properly. You may be unable to navigate securely or complete key actions such as placing a food order.
Functional Cookies Your preferences (language, region, saved items) will not be remembered between visits, requiring you to re-enter information each time.
Analytics Cookies We will be unable to track website performance and understand how users interact with the site, limiting our ability to improve your experience.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. The number of times you see the same ad may also increase.

9. Your Rights Under Applicable U.S. Law

As a business operating in the United States, Chuys is subject to applicable federal and state privacy laws. Depending on your state of residence, you may have specific rights concerning the use of cookies and the personal data collected through them:

9.1 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) grants you specific rights, including:

  • The right to know what personal information is collected, used, shared, or sold.
  • The right to opt out of the sale or sharing of your personal information.
  • The right to delete personal information we have collected from you.
  • The right to correct inaccurate personal information.
  • The right to non-discrimination for exercising your privacy rights.

Certain advertising cookies may constitute a "sale" or "sharing" of personal information under California law. To exercise your opt-out rights, please use the opt-out tools listed in Section 7 above or contact us directly.

9.2 Federal Consumer Protection

Our cookie practices are also governed by the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive acts or practices in commerce. We are committed to transparent and fair use of cookies and will not use them to engage in any deceptive practices.

10. Children's Privacy and Cookies

Our website, chuysmexfood.rest, is not directed at children under the age of 13. We do not knowingly place cookies on devices used by children under 13 or collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at [email protected] so we can take appropriate action.

11. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or our business practices. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make material changes to how we use cookies, we may also notify you by displaying a prominent notice on our website or by sending you an email notification if we have your contact information.

Your continued use of chuysmexfood.rest after any changes to this Cookie Policy constitutes your acceptance of those changes.

12. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please do not hesitate to reach out to us using the contact information below:

Chuys — Cookie Policy Inquiries